Why AI skills are exploding on LinkedIn: what it means for your career in 2025

If you’ve been on LinkedIn lately, you’ve probably noticed it’s feeling a little... AI-curious. And that’s not a coincidence.

LinkedIn CEO Ryan Roslansky just revealed how deeply generative AI is reshaping the platform from job postings to the way your feed is built. But what’s even more fascinating? The behavioral shift among professionals is trying to catch this wave.

Rysysth Insights: AI isn’t just a trend it’s a new professional identity

As always, at Rysysth, we look beyond the headlines. This week, we unpack what the latest LinkedIn data tells us not just about tech adoption, but about perception, reputation, and opportunity in the AI age.

Let’s break it down:

The numbers: a surge in AI signaling

Job listings that mention AI have increased 6x over the past year. But that’s not the real story.

What’s more telling is this: AI skills added to profiles are up 20x. That means professionals aren’t waiting to gain years of experience; they're rebranding themselves now, even if their exposure to AI is light.

It’s not a deception. It's a strategy.

How LinkedIn is rebuilding itself with AI

Roslansky says the entire feed now operates like a giant prompt. Instead of pre-programmed recommendation logic, it asks:

“Here’s your history. Here’s your profile. What should you see next?”

Even job searches are now natural language-driven. Instead of searching by role or keyword, users are encouraged to type what they want to do and LinkedIn’s AI interprets the intent.

Authenticity check: AI is welcome, but performative AI is not

Despite all this, there’s one rule that’s quietly governing the platform: be real. LinkedIn users are discerning. If a post “feels” AI-generated, the community responds. Roslansky warns: “This is your professional reputation. Get called out here, and it actually impacts your opportunities.”

This cultural filter explains why LinkedIn’s own AI writing tool hasn’t exploded in popularity: people revise, tweak, and humanize AI content before hitting “post.”

Final thought:

AI is changing the way we present ourselves but it hasn’t changed the value of trust. Have you updated your profile with AI skills yet? If so, does it reflect what you know or what you’re learning to become?

Know more about LinkedIn AI changes here.