Meta isn’t just entering the AI video game — it’s rewriting the rules.

This week, the company introduced Restyle, a new AI-powered video editing tool integrated into Meta AI, the Meta.AI website, and the new Instagram Edits app.

With it, anyone — creator or not — can apply powerful video transformations instantly, no editing background required.

So how does it work?

Just upload a short video clip, choose from over 50 AI-generated prompts, and watch your video transform. Meta’s model can:

• Change your outfit
• Swap out locations
• Reimagine lighting and mood
• Apply styles like comic books, video games, vintage film, dreamlike effects, and more

Once you’ve selected your look, the AI applies that transformation seamlessly. Then, you can share directly to Facebook, Instagram, or the Discover feed inside Meta AI.

This is all built on Meta’s Movie Gen foundation — the model that combined visuals, sound, and editing logic in one generative pipeline.

And while today’s version uses preset themes, Meta has confirmed that custom text prompts are coming later this year. That means soon, you won’t just pick a look — you’ll describe exactly what you want to see.

Rysysth Insights

This isn’t just about flashy filters. It’s a glimpse into how AI-native content creation is going to reshape storytelling.

Here’s what we see:

• From editing to envisioning: Users aren’t tweaking videos — they’re rewriting them with intent.

• Prompt = story: Once custom prompts roll out, creators will describe tone, time, setting — and AI will build around it.

• Creativity gets democratized: No editing software. No timeline. Just a vision and a few taps.

• Built for creators, shaped by users: Meta worked with creators to select prompts that resonate. This isn’t just for fun — it’s production-ready.

AI video editing has long been a research playground. With Restyle, it’s now in your pocket.

We don’t just see this as a feature — we see it as the first public step toward intent-driven, AI-generated media. And that’s huge.

Until next time.